Wednesday, August 29, 2007
Unique Selling Preposition
One of the first things you learn in Marketing 101 is Unique Selling Preposition, or USP. USP, in layman terms, means the unique feature that differentiates one product against another similar product. The assumption is that: if the product stands out better because of that uniqueness, then it helps consumers recall better, which increases brand recognition and hence improves sales etc. As an example, let's look at Hello Kitty as a case study. Why is it about this cat, that it is selling so well internationally as compared to say... Garfield, Felix, heathcliff (anyone remember heathcliff???) or even some chiong product called Hello Pussy? Is it the cuteness of the cat itself? The uniform pinky packaging? Heck, could it even be because that it lacks a mouth????
Ok, ok, enough of the marketing lessons. Of late, I have been scouting around for jobs and revamping my resume (trust me... 3 years untouched...... a lot of updating to do). It led me to think on what my USP was. What is it about me that is going to help me nail the job that I want? What is it that will help me stand out from my peers, as well as the newer graduates that flood the market? I pondered.... and i couldn't get an answer.
I thought... maybe it's my persistence (or damned doggedness). The drive to get things done, no matter what is thrown at me. No matter how late or how much trouble it takes. But then, i think about the Mainland Chinese who can easily outlast me for half my pay.
Perhaps, it's my attitude? That it's usually positive? And that got shot down too. Why? New graduates who enter the market are more positive and have that anything-also-can-do, go getter attitude (not jaded like me yet).
My organization skills? That's easily done; My multitasking? Anyone can do it if they put their minds to it and focus. To the extent that I got depressed and decided not to think anymore. Sigh... and to think that friends think highly of me to recommend me for jobs. Yikes.... Stressed out, cos the expectations are higher. And I hate to let my friends down. Can you imagine that they recommend you and then you turn out to be not up to expectations? Aiyayayayaya
Ok, ok, enough of the marketing lessons. Of late, I have been scouting around for jobs and revamping my resume (trust me... 3 years untouched...... a lot of updating to do). It led me to think on what my USP was. What is it about me that is going to help me nail the job that I want? What is it that will help me stand out from my peers, as well as the newer graduates that flood the market? I pondered.... and i couldn't get an answer.
I thought... maybe it's my persistence (or damned doggedness). The drive to get things done, no matter what is thrown at me. No matter how late or how much trouble it takes. But then, i think about the Mainland Chinese who can easily outlast me for half my pay.
Perhaps, it's my attitude? That it's usually positive? And that got shot down too. Why? New graduates who enter the market are more positive and have that anything-also-can-do, go getter attitude (not jaded like me yet).
My organization skills? That's easily done; My multitasking? Anyone can do it if they put their minds to it and focus. To the extent that I got depressed and decided not to think anymore. Sigh... and to think that friends think highly of me to recommend me for jobs. Yikes.... Stressed out, cos the expectations are higher. And I hate to let my friends down. Can you imagine that they recommend you and then you turn out to be not up to expectations? Aiyayayayaya
Saturday, August 11, 2007
Dreams
I've been dreaming a lot lately. That means only one thing: I am damn shagged out... I only dream when I am damn tired. And my dreams have been extremely bizarre. For the past few days, here are my fuzzy recollections:
1) Dreamt that I was kissing a male friend. But somehow the kiss was wet and sloppy that I got so turned off that I woke up. Hahahahaha! Which makes me wonder... if u actually dream of someone of the opposite sex and you are in an intimate situation with them in the dream, does it indicate that you have feelings for that person, subconsciously? Hmm... Ponder ponder ponder
2) Terrorists bombing. People dying. Executions. For this dream, i was wondering if I was playing too much computer games
3) Dreamnt of Black Adder and her family. Somehow they all shared a super huge bedroom that kinda resembled those mattress sales department in Harvey Norman. Their beds were all Queen size and tempur type material too! But Black Adder's bed was the most interesting: Queen size; split in the middle; and inclined at 45 degrees with pillows facing each other. So, which mean that where Black Adder's head rests will have her bf's feet for company and vice versa. I was like... huh?? like that also can sleep meh?
Sigh... looks like I'm too tired recently. Just thought of a hilarious situation too:
Old friend A: Hey I haven't seen u in a long time! You look different
Me: Yeah, I went for an operation on my face.
A: Oh, yeah.. now it makes sense... dun tell me.. dun tell me...let me guess
(pregnant pause)
A: you went for a nose job!
Me: ......
Hmm..... apparently my nose has become sharper because of the op. It's now just a more obvious feature. last time it was the jaw. Oh well... Kame was saying that I look more eurasian now...
1) Dreamt that I was kissing a male friend. But somehow the kiss was wet and sloppy that I got so turned off that I woke up. Hahahahaha! Which makes me wonder... if u actually dream of someone of the opposite sex and you are in an intimate situation with them in the dream, does it indicate that you have feelings for that person, subconsciously? Hmm... Ponder ponder ponder
2) Terrorists bombing. People dying. Executions. For this dream, i was wondering if I was playing too much computer games
3) Dreamnt of Black Adder and her family. Somehow they all shared a super huge bedroom that kinda resembled those mattress sales department in Harvey Norman. Their beds were all Queen size and tempur type material too! But Black Adder's bed was the most interesting: Queen size; split in the middle; and inclined at 45 degrees with pillows facing each other. So, which mean that where Black Adder's head rests will have her bf's feet for company and vice versa. I was like... huh?? like that also can sleep meh?
Sigh... looks like I'm too tired recently. Just thought of a hilarious situation too:
Old friend A: Hey I haven't seen u in a long time! You look different
Me: Yeah, I went for an operation on my face.
A: Oh, yeah.. now it makes sense... dun tell me.. dun tell me...let me guess
(pregnant pause)
A: you went for a nose job!
Me: ......
Hmm..... apparently my nose has become sharper because of the op. It's now just a more obvious feature. last time it was the jaw. Oh well... Kame was saying that I look more eurasian now...
Friday, August 10, 2007
We are being Attacked!!!!!
Heh heh.. ok, dramatization. Sorry for the panic.. no attacks. Just my very feeble attempt to take the National Day fireworks. Wanted to ask some friends if they would be interested to go down to the field near the newly opened exit to ECP near the IR (currently in construction). Had very much wanted to do it picnic style: Buy Spizza and drinks, layout the mats and just wait there. The view there would have been fantastic because it is directly opposite the stage. Unfortunately, the sky was a tad overcast, so as a prudent measure, I decided to stay home.So I was waiting at my stair well since 7.30pm because I was not watching the parade on TV. And then at 8.10pm they were fired. From my place, I could see the higher flying fireworks but not the lower ones, which were blocked by the buildings. With a naked eye, one can see the fireworks clearly... unfortunately, the pictures didn't turn out so well..... Oh well.... next year wait with SLR camera and tripod....
Thursday, August 09, 2007
The A - Z Dictionary of swearing at a jerk
Was inspired by my manager. We were waiting for a seat at an eatery during lunch. There was a table with 8 guys who obviously finished their lunch but just wouldn't budge. They kept chatting at the table when it was the peak hour lunch crowd. I mumbled under my breath: "Those assholes have finished and yet they still don't want to move! How inconsiderate!". My manager started laughing and said: " I look forward to you actually swearing Kan ni nah! See? You started with A already". So that got me started with the below topic. Hahaha! Somehow my colleagues at work think of me as a nice person with loads of patience, who only swears when I am really pissed...
And becos there maybe little kids surfing the net, I do not want to be responsible for them learning swear words. So... for those who are in the know, you will know how to see the swear words :)
Asshole/Arsehole
Bastard/ Ball-less ________ (fill in any noun of choice)
Cheesebun/Cheetoad (censored versions already)
D!ckhead
Egoistic Pig
Fu*ker
Gold digger
Hum sup/'Ho lover
Idiot/Imbecile
Jerk/ Jackass
Kan ni nah
Lan J!ao
Motherfu*ker/ MCP
Nah nia/ Nah be
Obnoxious Pig
Piss off/ Pervert/ Pok Kai
Q
Rat
Screw you! Sucker/ Shithead/ Son of a motherless goat
Ta ma de
U
Vasectomized wuss
Wanker
XXX-flick pig
You... good....
Za1 (Chinese for rubbish: ren2 za1)
Had some problems with Q, U and Z... do feel free to suggest :D
And becos there maybe little kids surfing the net, I do not want to be responsible for them learning swear words. So... for those who are in the know, you will know how to see the swear words :)
Asshole/Arsehole
Bastard/ Ball-less ________ (fill in any noun of choice)
Cheesebun/Cheetoad (censored versions already)
D!ckhead
Egoistic Pig
Fu*ker
Gold digger
Hum sup/'Ho lover
Idiot/Imbecile
Jerk/ Jackass
Kan ni nah
Lan J!ao
Motherfu*ker/ MCP
Nah nia/ Nah be
Obnoxious Pig
Piss off/ Pervert/ Pok Kai
Q
Rat
Screw you! Sucker/ Shithead/ Son of a motherless goat
Ta ma de
U
Vasectomized wuss
Wanker
XXX-flick pig
You... good....
Za1 (Chinese for rubbish: ren2 za1)
Had some problems with Q, U and Z... do feel free to suggest :D
Yummy dinner!
Had a free dinner at Equinox today..... Yummy! Was blessed with a clear night too, which had an excellent view of City Hall area. Ambience was good, company was great. Since I am not fully recovered, I had to settle for the Miso cod with Sake. Delicious! Though... I would have gone for the steak instead. Dessert was a tad disappointing. Called Cold, Warm, and Hot Cappucino, the 1st two tiers were ok: the 1st tier was crushed ice with coffee; 2nd tier whipped cream with choco chips. But the 3rd tier was disappointing! Hot, sour chocolate... Bleh.........
Sunday, August 05, 2007
Fiber Optic Cables for Sale!
Anyone wants to buy fiber optic cables? Yeah, I have a whole bunch of them... do take a look...
Hahaha.. actually, that's my white hair. Sigh.. shocking. In all, I think there are more than 50 strands? I only asked Kame to help me remove a few visible strands... but upon closer inspection from her.. she saw many many more. And like eating pringles, once she starts, she can't stop. And mind you this was only from my right side. She didn't even begin on the left side of my head yet! Aiyayayaya.... goodness..... getting old.
